How can businesses ensure that the feedback from customers is accurately reflected in employee evaluations and used to drive continuous improvement within the organization?

Businesses can ensure that feedback from customers is accurately reflected in employee evaluations by implementing a system that collects and analyzes customer feedback in real-time. This feedback should be incorporated into performance evaluations and used to set specific improvement goals for employees. Additionally, regular training sessions can be conducted to address any areas of improvement identified through customer feedback. Managers should also provide regular feedback to employees and create a culture that values customer input and strives for continuous improvement.