How can businesses ensure that their data-driven personalization strategies do not compromise customer privacy and trust?

Businesses can ensure that their data-driven personalization strategies do not compromise customer privacy and trust by being transparent about the data they collect and how it will be used. They should obtain explicit consent from customers before using their data for personalization purposes. Implementing strong data security measures and regularly updating privacy policies to comply with regulations such as GDPR can also help in protecting customer privacy. Additionally, businesses should allow customers to easily opt-out of data collection and personalization if they choose to do so.

Keywords

data-driven personalization privacy trust transparency

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