How can businesses ensure that the use of artificial intelligence and machine learning in analyzing real-time customer feedback data does not compromise customer privacy and data security?
Businesses can ensure the use of artificial intelligence and machine learning in analyzing real-time customer feedback data does not compromise customer privacy and data security by implementing robust data encryption protocols, obtaining explicit consent from customers before collecting and analyzing their data, conducting regular security audits to identify and address vulnerabilities, and adhering to strict data protection regulations such as GDPR. Additionally, businesses should limit access to customer data to only authorized personnel and ensure that data is stored securely on protected servers.
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