How can companies ensure that their efforts to promote intercultural competence within their customer experience teams are not only effective in the short term, but also sustainable and integrated into the company's long-term strategy for success?

Companies can ensure the sustainability of their efforts to promote intercultural competence within their customer experience teams by providing ongoing training and development opportunities for employees. This includes regular cultural competency workshops, language classes, and diversity and inclusion training. Additionally, companies should actively seek feedback from employees and customers to continually assess and improve their intercultural competence initiatives. Finally, integrating intercultural competence into the company's long-term strategy involves aligning goals, values, and policies with a commitment to diversity and inclusion at all levels of the organization.