How can teams effectively prioritize which potential pain points to address first in order to have the biggest impact on improving the overall customer experience?

Teams can effectively prioritize potential pain points by gathering data on customer feedback, conducting surveys, and analyzing customer behavior to identify common issues. They can then prioritize based on the severity of the pain points, the frequency of occurrence, and the potential impact on the overall customer experience. It is important to involve cross-functional teams in the prioritization process to ensure a comprehensive understanding of the customer journey and to align on the most critical pain points to address first. Additionally, teams should establish clear goals and metrics to measure the impact of addressing these pain points on the customer experience.