In what ways can companies proactively prevent poor technology from negatively impacting customer experience in the first place?

Companies can prevent poor technology from negatively impacting customer experience by regularly updating and maintaining their technology systems to ensure optimal performance. They can also invest in robust cybersecurity measures to protect customer data and prevent system failures. Additionally, companies can provide thorough training and support for employees to ensure they are equipped to effectively utilize the technology and provide a seamless customer experience. By conducting regular audits and collecting feedback from customers, companies can identify and address any potential technology issues before they impact the customer experience.