How can companies effectively address and overcome resistance to change from employees during the process of promoting a customer-centric culture and internalizing company values at all levels of leadership?

Companies can effectively address and overcome resistance to change from employees by clearly communicating the reasons behind the change and how it aligns with the company's goals. Providing training and support to help employees understand and adapt to the new customer-centric culture and values can also help in overcoming resistance. Additionally, involving employees in the change process by seeking their input and feedback can make them feel more invested in the change and more likely to embrace it. Finally, leading by example and demonstrating the benefits of the change through visible actions and results can help build trust and credibility among employees, making them more willing to accept and support the change.