Can you provide an example of how you adjusted your segmentation strategy based on campaign performance metrics to optimize targeting and improve results for a personalized email marketing campaign?

Yes, for example, after analyzing campaign performance metrics, we noticed that a specific segment of our audience was not engaging as much as we had hoped. To optimize targeting, we adjusted our segmentation strategy by creating a more tailored message for that particular segment. This resulted in a significant increase in open rates and click-through rates for that group, ultimately improving the overall results of the personalized email marketing campaign.