How can cross-functional teams ensure the effective integration of technology and digital tools into their workflow to optimize communication and collaboration among team members with diverse CX-related roles?

Cross-functional teams can ensure effective integration of technology and digital tools by first identifying the specific needs and challenges of each team member's role in relation to customer experience. They can then select tools that address these needs and provide training to ensure all team members are proficient in using them. Regular communication and collaboration sessions can be scheduled to discuss the use of technology and tools, share best practices, and address any issues that may arise. Additionally, establishing clear goals and metrics for measuring the impact of technology on communication and collaboration can help track progress and make necessary adjustments for optimization.