How can brands effectively navigate the line between incorporating cultural references and slang into their messaging to connect with customers, without risking cultural appropriation or insensitivity?

Brands can effectively navigate the line between incorporating cultural references and slang by first educating themselves on the cultural significance of the references they want to use. They should also seek input from members of the culture they are referencing to ensure authenticity and avoid stereotypes. It is important for brands to approach the use of cultural references with respect and sensitivity, and to be open to feedback and willing to make changes if their messaging is deemed inappropriate. Ultimately, brands should prioritize inclusivity and representation in their marketing efforts to connect with customers in a meaningful and respectful way.