How can businesses effectively communicate the importance of their recognition program for exceptional customer service to employees and ensure that they are motivated to actively participate in the program?

Businesses can effectively communicate the importance of their recognition program for exceptional customer service to employees by clearly outlining the benefits of the program, such as increased morale and potential rewards. They can also create a culture of recognition by publicly acknowledging and rewarding employees who demonstrate outstanding customer service. Additionally, businesses should provide regular updates on the program's progress and results to keep employees engaged and motivated to actively participate. Providing training and resources to help employees improve their customer service skills can also increase participation in the program.