How can companies ensure that their CX ambassadors are continuously motivated and inspired to champion customer advocacy within the organization, especially during challenging times or when faced with resistance from other departments?

Companies can ensure that their CX ambassadors are continuously motivated and inspired by providing ongoing training and development opportunities to keep them engaged and informed. Recognition and rewards for their efforts can also help to boost morale and encourage them to continue championing customer advocacy. Additionally, fostering a culture of collaboration and open communication within the organization can help to address any resistance from other departments and ensure that CX ambassadors feel supported in their efforts. It is important for companies to regularly communicate the impact of their advocacy efforts and the value they bring to the organization to keep them motivated and inspired.