How can companies ensure that they are consistently meeting and exceeding customer expectations in an ever-evolving market landscape?

Companies can ensure they are consistently meeting and exceeding customer expectations by regularly gathering feedback through surveys, reviews, and customer interactions. They should also stay updated on industry trends and changes in customer preferences to adapt their products and services accordingly. Building strong customer relationships and providing exceptional customer service can help companies retain loyal customers and attract new ones. Additionally, investing in employee training and development to ensure they are equipped to deliver high-quality service can also contribute to meeting and exceeding customer expectations.