How can companies measure the effectiveness of their training programs in equipping employees to utilize digital tools for creating personalized and memorable interactions with customers?

Companies can measure the effectiveness of their training programs by conducting pre- and post-training assessments to gauge employees' knowledge and skills in utilizing digital tools for customer interactions. They can also track key performance indicators such as customer satisfaction levels, repeat business, and customer retention rates to determine the impact of the training on customer interactions. Additionally, companies can gather feedback from both employees and customers to assess the quality and effectiveness of the personalized interactions. Regular monitoring and evaluation of employees' use of digital tools in customer interactions can help companies identify areas for improvement and ensure the training program is achieving its objectives.