How can businesses effectively measure the ROI of their investment in technology to ensure they are maximizing their resources and staying ahead of the competition?

Businesses can effectively measure the ROI of their investment in technology by establishing clear objectives and key performance indicators (KPIs) to track the impact of technology on their bottom line. They should regularly analyze data and metrics to evaluate the success of their technology investments and make data-driven decisions. Businesses can also conduct cost-benefit analyses to compare the costs of technology investments with the benefits they bring to the organization. Additionally, staying informed about industry trends and competitors' technology strategies can help businesses stay ahead of the competition and ensure they are making the most of their resources.