How can companies effectively measure the impact of technology on improving internal CX communication and employee motivation to ensure a sustained positive impact on customer experiences?

Companies can effectively measure the impact of technology on improving internal CX communication and employee motivation by implementing key performance indicators (KPIs) related to communication effectiveness and employee engagement. They can also conduct surveys and feedback sessions to gather insights on how technology is influencing these areas. Additionally, tracking customer satisfaction and loyalty metrics before and after implementing technology can provide a clear picture of its impact on overall customer experiences. Regularly monitoring and analyzing data on employee productivity, collaboration, and satisfaction levels can help companies ensure a sustained positive impact on customer experiences.