How can companies ensure that employees are consistently motivated to embody CX values in their daily interactions, and how can they create a supportive and empowering environment to encourage a customer-centric culture throughout the organization?

Companies can ensure that employees are consistently motivated to embody CX values by clearly communicating the importance of customer experience and tying it to performance evaluations and rewards. They can create a supportive and empowering environment by providing continuous training and development opportunities, fostering open communication channels for feedback and ideas, and recognizing and celebrating employees who exemplify customer-centric behaviors. By promoting a customer-centric culture from the top down, companies can ensure that all employees understand and prioritize the importance of delivering exceptional customer experiences in their daily interactions.