How can companies effectively measure the success and impact of their technology and digital tools on enhancing customer experience and achieving business objectives?

Companies can effectively measure the success and impact of their technology and digital tools by setting clear and measurable goals related to customer experience and business objectives. They can use key performance indicators (KPIs) such as customer satisfaction scores, conversion rates, and retention rates to track progress. Companies can also leverage analytics tools to gather data on customer interactions and behaviors, allowing them to make data-driven decisions on how to improve their technology and digital tools. Regularly collecting feedback from customers through surveys and other methods can provide valuable insights into how well the technology is meeting their needs and expectations.