How can companies effectively measure the impact and reach of their success stories to ensure they are resonating with their internal and external audiences?

Companies can effectively measure the impact and reach of their success stories by utilizing key performance indicators (KPIs) such as website traffic, social media engagement, and media coverage. They can also conduct surveys or focus groups to gather feedback from internal and external audiences on the effectiveness of their stories. Additionally, companies can track metrics such as lead generation, customer retention, and sales growth to determine the overall impact of their success stories on their bottom line. Regularly monitoring and analyzing these metrics will help companies ensure that their stories are resonating with their target audiences.