How can companies measure the success of their efforts to balance technology like AI and chatbots with maintaining a human touch in customer interactions, and what key metrics should they be looking at to ensure a personalized and engaging customer experience?

Companies can measure the success of balancing technology with a human touch by tracking customer satisfaction levels, customer retention rates, and overall customer feedback. Key metrics to monitor include response times, resolution rates, and customer sentiment. Companies should also analyze customer interactions to ensure that they are personalized, empathetic, and engaging to maintain a strong human connection in the digital age.