How can businesses effectively measure the success of their technology-driven customer experience strategies, and ensure that the human touch remains a key component in providing exceptional service?

Businesses can effectively measure the success of their technology-driven customer experience strategies by tracking key performance indicators such as customer satisfaction scores, net promoter scores, and customer retention rates. They can also utilize analytics tools to monitor customer interactions across various digital channels. To ensure that the human touch remains a key component in providing exceptional service, businesses should focus on training their employees to effectively use technology to enhance customer interactions rather than replace them. Additionally, businesses can incorporate personalization and empathy into their digital interactions to create a more human connection with customers.