How can companies effectively measure the success of using storytelling techniques in internal CX videos to educate and motivate employees in improving the overall customer journey?

Companies can measure the success of using storytelling techniques in internal CX videos by tracking key performance indicators such as employee engagement levels, customer satisfaction scores, and overall improvement in the customer journey. They can also gather feedback from employees through surveys or focus groups to understand the impact of the videos on their understanding and motivation. Additionally, monitoring metrics such as employee retention rates and productivity levels can provide insights into the effectiveness of the storytelling techniques in driving positive change within the organization. Regularly reviewing and analyzing these data points will help companies gauge the success of their storytelling efforts and make informed decisions on how to further improve their internal CX videos.