How can companies measure the success of their personalized customer experience strategies that incorporate both technology and human touch, and what metrics should they use to track the impact on customer satisfaction and loyalty?

Companies can measure the success of their personalized customer experience strategies by tracking metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer lifetime value. They can also use qualitative feedback from customer surveys and social media to gauge the impact of their strategies. By analyzing these metrics, companies can determine if their personalized customer experience strategies are effectively balancing technology and human touch to drive customer satisfaction and loyalty.