How can companies measure the success of their digital tools in creating personalized customer experiences while still maintaining a human touch, and what key metrics should they focus on in today's rapidly evolving business landscape?

Companies can measure the success of their digital tools in creating personalized customer experiences by tracking metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and conversion rates. To maintain a human touch, companies can also monitor metrics like customer feedback, response times to inquiries, and personalization effectiveness. In today's rapidly evolving business landscape, it is crucial for companies to focus on metrics that indicate overall customer satisfaction and loyalty, as well as the effectiveness of their personalization efforts in driving customer engagement and retention.