How can companies effectively measure the success and impact of their customer-centric initiatives and strategies during periods of change or growth?

Companies can effectively measure the success and impact of their customer-centric initiatives and strategies during periods of change or growth by setting clear and measurable goals that align with their overall business objectives. They can track key performance indicators (KPIs) such as customer satisfaction scores, customer retention rates, and net promoter scores to gauge the effectiveness of their initiatives. Companies can also gather feedback from customers through surveys, focus groups, and social media to understand their perceptions and experiences. Lastly, companies can analyze data and trends to identify areas of improvement and make necessary adjustments to their strategies to ensure continued success during periods of change or growth.