How can companies measure the success of their cross-departmental collaboration efforts in enhancing customer engagement strategies, and what key performance indicators should they focus on to drive sustainable growth?

Companies can measure the success of their cross-departmental collaboration efforts in enhancing customer engagement strategies by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and customer lifetime value. They can also monitor metrics related to the efficiency of communication and collaboration between departments, such as response times and resolution rates. By focusing on these KPIs, companies can drive sustainable growth by ensuring that their collaboration efforts are effectively improving customer engagement and ultimately leading to increased customer loyalty and revenue.