How can companies measure the success of their communication strategies when implementing changes based on customer feedback, and what key metrics should they be monitoring to ensure they are effectively reaching their target audience and maximizing their reputation impact?

Companies can measure the success of their communication strategies by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and social media engagement. These metrics can indicate how well the company is effectively reaching their target audience and maximizing their reputation impact. By monitoring these metrics, companies can assess the impact of their communication strategies and make necessary adjustments to ensure they are meeting customer needs and expectations. Additionally, companies can conduct surveys, focus groups, and feedback sessions to gather qualitative data on how customers perceive their communication efforts and make improvements accordingly.