How can companies effectively measure the impact of their social media strategies on enhancing customer satisfaction and employee engagement in order to continuously improve their customer-centric mindset?

Companies can measure the impact of their social media strategies on customer satisfaction by analyzing engagement metrics such as likes, comments, shares, and sentiment analysis. They can also conduct customer surveys and gather feedback directly from social media platforms. To measure the impact on employee engagement, companies can track metrics such as employee participation in social media activities, feedback from employees, and changes in employee satisfaction scores. By continuously monitoring these metrics and analyzing the data, companies can identify areas for improvement and adjust their social media strategies to better align with their customer-centric mindset.