How can businesses effectively measure the ROI of implementing technology to track and analyze "Wow Moments" in customer experiences, and how can they use this data to drive future business decisions and strategies?

Businesses can effectively measure the ROI of implementing technology to track and analyze "Wow Moments" in customer experiences by setting clear KPIs related to customer satisfaction, loyalty, and retention. They can use tools like customer feedback surveys, social media monitoring, and data analytics to gather and analyze data on these moments. By identifying patterns and trends in customer feedback, businesses can make data-driven decisions to improve their products, services, and overall customer experience, ultimately driving future business decisions and strategies.