How can companies effectively measure the ROI of their CX Ambassador program on social media platforms, and what key metrics should be considered when evaluating the impact on customer satisfaction and loyalty in the digital age?

Companies can effectively measure the ROI of their CX Ambassador program on social media platforms by tracking key metrics such as engagement rates, follower growth, sentiment analysis, and customer feedback. These metrics can help evaluate the impact of the program on customer satisfaction and loyalty in the digital age. Additionally, companies should also consider metrics like customer retention, referral rates, and Net Promoter Score (NPS) to gauge the overall success of the CX Ambassador program. By analyzing these metrics, companies can determine the effectiveness of their program and make data-driven decisions to optimize their customer experience strategy on social media.