"How can businesses effectively measure the ROI of their technology-driven CX awards program, and what key metrics should they be tracking to ensure its success in driving customer-centricity?"

Businesses can effectively measure the ROI of their technology-driven CX awards program by tracking key metrics such as customer satisfaction scores, customer retention rates, and net promoter scores. These metrics can help businesses understand the impact of their program on customer loyalty and advocacy. Additionally, tracking metrics related to the cost of implementing and maintaining the program can help businesses determine the return on investment. By consistently monitoring these metrics, businesses can ensure the success of their program in driving customer-centricity and improving overall customer experience.