How can multinational companies measure the success of their efforts to leverage cultural differences in international markets in terms of customer loyalty and brand perception?

Multinational companies can measure the success of their efforts to leverage cultural differences in international markets by conducting customer surveys and feedback to gauge customer loyalty and brand perception. They can also analyze sales data and market share in different cultural regions to see if their strategies are resonating with customers. Additionally, monitoring social media and online reviews can provide insights into how customers from different cultures perceive the brand. Lastly, establishing key performance indicators (KPIs) related to customer loyalty and brand perception can help track progress and success in leveraging cultural differences.