In what ways can businesses proactively engage with customers to gather feedback and ensure their needs and expectations are met?

Businesses can proactively engage with customers by implementing regular surveys, feedback forms, and suggestion boxes to gather input. They can also utilize social media platforms to interact with customers, address concerns, and gather real-time feedback. Additionally, businesses can establish focus groups or customer advisory boards to gain deeper insights into customer needs and preferences. By actively listening to customers and incorporating their feedback into decision-making processes, businesses can ensure that their products and services meet customer expectations and enhance overall satisfaction.