How has the integration of social media analytics tools helped your organization in measuring and analyzing the impact of customer interactions on platforms like Instagram and Twitter on overall CX strategies and customer satisfaction?

Integrating social media analytics tools has allowed our organization to track key metrics such as engagement, reach, and sentiment on platforms like Instagram and Twitter. This data helps us understand how customer interactions on these platforms impact our overall CX strategies and customer satisfaction. By analyzing this data, we can identify trends, patterns, and areas for improvement in our customer engagement efforts. Ultimately, this allows us to make data-driven decisions to enhance our CX strategies and improve customer satisfaction levels.