"How can businesses measure the impact of their recognition program for exceptional customer service efforts on overall customer satisfaction and loyalty, and use this data to continuously improve and sustain the program in the long term?"

Businesses can measure the impact of their recognition program for exceptional customer service efforts by collecting feedback from customers through surveys or reviews. They can also track customer retention rates, repeat business, and referrals. By analyzing this data, businesses can identify areas for improvement and make necessary adjustments to the program to enhance customer satisfaction and loyalty. Continuous monitoring and analysis of the data will help businesses sustain the program in the long term and ensure it remains effective in driving customer satisfaction and loyalty.