How can leaders effectively measure and track the impact of their efforts to ensure that new employees not only understand but also embody the company's values and brand ethos in every customer interaction they have?

Leaders can effectively measure and track the impact of their efforts by implementing regular performance evaluations that assess employees' alignment with company values and brand ethos. They can also gather feedback from customers and colleagues to gauge how well new employees are embodying these principles in their interactions. Additionally, leaders can provide ongoing training and support to reinforce the importance of upholding the company's values and brand ethos in all customer interactions. By setting clear expectations, providing consistent feedback, and offering opportunities for growth and development, leaders can ensure that new employees understand and embody the company's values and brand ethos in their interactions.