How can companies measure the impact of their empowered CX ambassadors on customer satisfaction and loyalty, and what strategies can they implement to continuously improve and optimize their performance?

Companies can measure the impact of their empowered CX ambassadors on customer satisfaction and loyalty by tracking key metrics such as Net Promoter Score, customer retention rates, and customer feedback. They can also conduct surveys and gather qualitative data to understand the impact of ambassadors on customer perceptions. To continuously improve and optimize their performance, companies can provide ongoing training and support to their CX ambassadors, gather regular feedback from customers and employees, and implement technology solutions to streamline communication and processes. Additionally, companies can incentivize and recognize top-performing ambassadors to motivate them to continue delivering exceptional customer experiences.