How can companies effectively measure the impact of digital tools on both customer satisfaction and employee engagement to ensure continuous improvement and success in the digital transformation process?

Companies can measure the impact of digital tools on customer satisfaction by analyzing customer feedback, conducting surveys, and tracking key performance indicators related to customer experience. To measure the impact on employee engagement, companies can use employee surveys, assess productivity and retention rates, and monitor employee sentiment through communication channels. Continuous improvement can be ensured by regularly collecting and analyzing data, identifying areas for improvement, implementing changes based on feedback, and monitoring progress over time to drive success in the digital transformation process.