How can companies effectively measure the impact of incorporating customer insights into their product development process to ensure they are truly creating a customer-centric approach?

Companies can measure the impact of incorporating customer insights into their product development process by tracking key performance indicators such as customer satisfaction scores, retention rates, and increased sales. They can also conduct surveys, focus groups, and interviews to gather direct feedback from customers on how the product meets their needs. Additionally, companies can analyze customer behavior data to see how changes in the product based on customer insights have impacted user engagement and conversion rates. By consistently monitoring these metrics and actively soliciting feedback from customers, companies can ensure they are on the right track towards creating a customer-centric approach.