How can companies effectively measure the impact of incorporating customer feedback into their employee assessments on overall customer satisfaction and loyalty, and what strategies can they implement to further enhance their CX contribution and drive long-term success?

Companies can effectively measure the impact of incorporating customer feedback into employee assessments by tracking key metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) before and after implementing feedback. They can also conduct surveys and focus groups to gather qualitative data on customer perceptions. To further enhance their CX contribution and drive long-term success, companies can implement strategies such as regular training on customer service skills, incentivizing employees based on customer satisfaction metrics, and using customer feedback to continuously improve products and services. Additionally, companies can create a culture of customer-centricity by encouraging open communication and collaboration between employees and customers.