How can companies effectively measure the impact of their efforts to ensure employees understand, internalize, and consistently demonstrate the company's values in their interactions with customers, particularly in high-pressure situations?

Companies can measure the impact of their efforts by conducting regular surveys or feedback sessions with employees to gauge their understanding and alignment with the company's values. They can also track key performance indicators related to customer satisfaction, employee behavior, and adherence to company values in high-pressure situations. Implementing training programs, role-playing exercises, and real-life scenarios can help employees internalize and practice the company's values in a practical way. Additionally, recognizing and rewarding employees who consistently demonstrate the company's values can reinforce the importance of upholding them in all interactions with customers.