How can brands effectively measure the impact of their tone of voice on their target audience's perception and engagement levels?

Brands can effectively measure the impact of their tone of voice on their target audience's perception and engagement levels by conducting surveys or focus groups to gather feedback directly from the audience. They can also analyze social media metrics such as likes, comments, and shares to see how their tone of voice is resonating with their audience. Additionally, brands can track website traffic and conversion rates to see if their tone of voice is influencing customer behavior. Experimenting with different tones of voice and measuring the results can also provide insights into what resonates best with the target audience.