How can companies effectively measure the impact and success of their authentic storytelling strategies both internally and externally?

Companies can measure the impact and success of their authentic storytelling strategies internally by tracking employee engagement, satisfaction, and retention rates. Externally, they can measure success through metrics such as brand awareness, customer loyalty, and sales growth. Additionally, companies can use surveys, focus groups, and social media analytics to gather feedback and insights on the effectiveness of their storytelling strategies. Regularly reviewing and analyzing these metrics will help companies understand the impact of their storytelling efforts and make necessary adjustments to improve results.