How can companies effectively measure the impact and success of their authentic storytelling efforts both internally and externally?

Companies can measure the impact of their authentic storytelling efforts internally by tracking employee engagement, satisfaction, and understanding of the company's values and mission. Externally, they can measure success through customer feedback, brand reputation, and social media engagement. Utilizing analytics tools to track website traffic, social media metrics, and sales data can also provide valuable insights into the effectiveness of their storytelling efforts. Regularly soliciting feedback from both internal and external stakeholders can help companies gauge the impact of their storytelling and make necessary adjustments to improve their strategy.