How can companies effectively measure and track the alignment of their employees with the company's values and goals, and what strategies can be implemented to continuously improve this alignment over time?

Companies can effectively measure and track alignment by regularly soliciting feedback from employees through surveys, performance evaluations, and team meetings. They can also monitor key performance indicators related to company values and goals. To continuously improve alignment, companies can provide regular training and development opportunities, establish clear communication channels for sharing company values and goals, and recognize and reward employees who exemplify those values in their work. Additionally, fostering a culture of transparency, collaboration, and accountability can help reinforce alignment over time.