How can international companies measure the effectiveness of their cultural sensitivity training programs in improving customer experience across global markets, and what key performance indicators should they track to ensure long-term success?

International companies can measure the effectiveness of their cultural sensitivity training programs in improving customer experience across global markets by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and feedback from diverse customer groups. They should also monitor employee engagement levels, cultural competency assessments, and the impact of the training on reducing cultural misunderstandings and conflicts. By regularly evaluating these metrics, companies can ensure the long-term success of their cultural sensitivity training programs and make necessary adjustments to meet the evolving needs of their global customer base.