How can a CX ambassador effectively measure and evaluate the impact of both emerging technologies and human interactions on the overall customer experience, and use this data to continuously improve and optimize the customer journey?

A CX ambassador can effectively measure and evaluate the impact of emerging technologies by tracking metrics such as customer satisfaction scores, response times, and conversion rates. They can also gather feedback through surveys, focus groups, and social media monitoring to understand how customers are interacting with these technologies. For human interactions, they can analyze customer feedback, conduct mystery shopping exercises, and monitor employee performance to assess the quality of interactions. By analyzing this data, the CX ambassador can identify pain points, areas for improvement, and opportunities to enhance the customer journey, ultimately leading to continuous optimization and improvement of the overall customer experience.