How can companies effectively measure the impact of their CX ambassadors on overall customer satisfaction and loyalty?

Companies can effectively measure the impact of their CX ambassadors on overall customer satisfaction and loyalty by tracking metrics such as Net Promoter Score (NPS), customer satisfaction scores, and customer retention rates before and after implementing the ambassador program. They can also gather feedback directly from customers through surveys or focus groups to understand the influence of ambassadors on their perception of the brand. Additionally, monitoring social media mentions, reviews, and customer interactions with ambassadors can provide insights into their impact on customer satisfaction and loyalty. Regularly analyzing and comparing these data points will help companies evaluate the effectiveness of their CX ambassadors in driving positive customer experiences.