How can businesses use social media analytics to measure the impact of implementing changes based on customer feedback on customer satisfaction and loyalty?

Businesses can use social media analytics to track customer sentiment before and after implementing changes based on feedback. They can measure changes in customer satisfaction by monitoring engagement metrics such as likes, comments, and shares on social media platforms. Additionally, businesses can track customer loyalty by analyzing changes in customer retention rates and repeat purchases. By utilizing social media analytics, businesses can gain valuable insights into the effectiveness of their actions and make data-driven decisions to improve customer satisfaction and loyalty.