How can companies effectively measure the impact of their customer engagement strategies in today's constantly evolving digital landscape, and what tools or metrics should they prioritize to ensure ongoing success and customer satisfaction?

Companies can effectively measure the impact of their customer engagement strategies in today's digital landscape by utilizing tools such as customer relationship management (CRM) software, social media analytics, and website analytics. They should prioritize metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and engagement rates on social media platforms. By regularly tracking and analyzing these metrics, companies can gain insights into the effectiveness of their customer engagement strategies and make data-driven decisions to improve customer satisfaction and drive ongoing success.